Confrontation is something I think we all try to avoid. Sometimes it’s over petty stuff: a snotty cashier, a customer service rep who just won’t refund that extra charge, etc. But sometimes it’s over the big stuff: an unfair criticism from a boss, a cruel comment from a spouse... We get hurt, so we hide that feeling inside. We get snippy and don’t deal with the fact that we feel unnoticed. This happens because we are busy, tired, and let’s face it-- simply human.